This collaboration with iKasi Creative (a visual storytelling training center for rural youth) and The Market Photo Workshop (a photography school, gallery and project space) underlines Samsung’s commitment to fostering a vibrant community of young makers through their growth support in the future. digital landscape.


“With the latest Galaxy A Series devices, you can take your creative studio anywhere. In today’s world, mobile devices have evolved into a gateway for creativity. Samsung devices allow content creators to capture, create and share their ideas with powerful camera and editing tools,” said Kgomotso Mosiane, Head of Marketing for Mobile eXperience at Samsung Electronics.


Luyanda Masuku. Image: Samsung

Centered around the theme ‘The Next Generation of Awesome’, this exciting initiative aims to capture life’s great moments everywhere in brilliant quality thanks to the features of the latest Galaxy A series. Recognizing the current generation’s passion for creating content, the institutions have each selected two top students to take their creativity to the next level: Miché Cloete (21) and Yolanda Xego (25) from iKasi Creative, and Teboho Mabuya (22) and Luyanda Masuku (20) from The Market Photo Workshop, to go on an amazing adventure with the Galaxy A25 5G, A35 5G and A55 5G, to create immersive visual stories create through the lens of their camera.


“We are incredibly grateful to Samsung for their generous support of Michè and Yolanda. This partnership not only gives them the tools they need to create compelling content, but also amplifies the voices of their communities. We are excited to see the unique stories of these students, which shed light on the vibrant, diverse experiences that make South Africa so special,” said Lamise Inglis, Managing Director of iKasi Creative.


Teboho Mabuya. Image: Samsung

“The collaboration symbolizes a milestone, a progressive way forward in storytelling and visual culture. The devices put the power of storytelling at your fingertips and through this partnership our students will have a unique opportunity to develop their photographic journey, connect with top brands and build networks while still learning – a crucial shift from of traditional ways of teaching and learning. associated with higher education institutions,” said Bongani Isaac Mahlangu, HOD for The Market Photo Workshop.


Created for great moments every day, the Galaxy A series stays true to the technology brand’s commitment to offering quality features and great value. The good value for money devices are ideal for people looking for consistent productivity and are the companions of creatives, as they allow them to make the most of life’s great moments.


“From multitasking and efficiently switching from one app to another while editing, the Galaxy A25 5G gives me a smooth all-round experience and performance,” says Yolanda Xego.


Yolanda Xego. Image: Samsung

“The large internal storage allows me to keep important school work/files, as well as store tons of great memories to look back on as I build my creative content portfolio with the incredible Galaxy A55 5G camera,” says Teboho Mabuya .


“Collaborate with Samsung? That’s what I call a power move! It’s an exciting journey to present a smartphone that resonates with the creativity and energy of my generation. The Samsung Galaxy A35 5G has become a great companion,” says Luyanda Masuku.


Michel Cloete. Image: Samsung

Throughout the campaign, these students will document their experiences using the Galaxy A Series devices, giving them insight into how the smartphones’ innovative features help enhance their creative processes. From capturing stunning images to effortlessly sharing their work on social media, the students highlight the transformative power of technology in bringing their artistic visions to life.


“The Galaxy A Series was designed with young creators in mind, and we believe it can play a pivotal role in their creative journeys. By collaborating with these sensational emerging talents, we are not only celebrating their creativity, but also demonstrating how our devices can help enhance their content creation efforts,” added Mosiane.


To learn more about the campaign and follow the exciting journeys of these inspired young creatives, follow Samsung‘s social media pages on these platforms;





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